Product Development & Creative Direction for Johnny Fairways

We worked closely with Johnny Fairways start-up golf brand to carry out two styles of comfortable and high performance T-shirts that elevate traditional golf silhouettes. The main focus in creating these T-shirts was to design unique products that seamlessly adapt to various situations, ensuring optimal functionality and freedom of movement. This was achieved through the careful selection of undertoned colorways combined with perforated materials, and thoughtfully designed silhouette for utmost performance. Through the holistic approach, our studio managed to wrap around the whole process of the product placement, from packaging to building a valuable visual story.