Product Development & Identity for Bigface

HW studio was involved in the creation and development of the leisurewear limited drop for BIGFACE, lifestyle brand founded by professional basketball player Jimmy Butler. The drop was placed as one of the first Bigface’s fashion projects, that showcase high-quality and basketball-inspired silhouettes, tailored with high attention to detail. The combination of bold typography and vivid colors is thoughtfully taking us through the experience of the brand owners bold persona.