Stop Wasting Money: 5 Costly Web3 Merch Mistakes and How to Fix Them

Test
May 7, 2025

Not all merch is created equal, and the innovative Web3 space deserves better than forgettable giveaways. Your merchandise can be a powerful brand-building tool or a missed opportunity.

Here are 5 common Web3 merch mistakes we consistently observe Web3 companies making when it comes to merchandise – and our expert advice on what to do instead to ensure effective blockchain merchandise:

01. Rushing It Last-Minute: The Ultimate Web3 Merch Mistake

The Mistake: Slapping a logo on cheap blanks just days before a major conference. This is a classic way to end up with bad Web3 merch.

The Fix: Plan strategically. Treat your merch creation like a key marketing campaign. Invest time in thoughtful design, prototyping, and owning the process from start to finish. Effective merch planning for Web3 is crucial.

02. Using Generic Blanks That Lack Quality and Consistent Fit

The Mistake: Opting for poor-quality tees with inconsistent sizing leads to merch that quickly ends up forgotten in drawers or, worse, in the trash.

The Fix: Insist on premium blanks or custom cuts. At LABELWORKS, we've developed our own rigorously tested fits and fabrics specifically designed for longevity and comfortable wear, ensuring your community receives high-quality crypto merch.

03. Neglecting Your Brand's Unique Aesthetic

The Mistake: Default fonts, awkward logo placements, and clashing color palettes dilute your brand identity.

The Fix: Ensure your merch is a true extension of your brand system. Every detail matters – from typography and texture to finishing touches. This attention to detail is key for successful custom Web3 apparel production.

04. Making Merch Solely About a Single Event

The Mistake: Creating merchandise that only makes sense or feels relevant during one specific moment or event. This limits the impact of your Web3 conference swag strategy.

The Fix: Design with long-term wearability in mind. Always ask yourself: "Would someone genuinely choose to wear this in their everyday life?"

05. Failing to Measure the Impact and ROI

The Mistake: Treating your merchandise as a sunk cost without tracking its performance.

The Fix: Actively track how your merch appears online within your community and at events. You'll likely be surprised by the significant ROI when your merch is done strategically and correctly. This is how you start measuring merch ROI effectively.