How We Created a TOKEN2049 Merch Drop for over 1,500 People
Big Web3 events like TOKEN2049 leave no room for error. Deadlines are fixed, and expectations are high. At Labelworks, we’re fast, reliable, and used to moving at the pace of this space. We’ve worked with global brands and know how to deliver merch that actually lands.
Earlier this year, we partnered with a leading Layer 1 blockchain team to produce a custom merch drop for TOKEN2049. Over 1,500 units, ready in under six weeks. Here’s how we pulled it off.
01. More than just swag
We approached the project as a limited-edition product release, not a giveaway. The goal was to create merch people would actually want to wear—during the event and after. Together with the client, we developed a full collection: two tees, a coach jacket, and a hoodie.
02. Workflow
From day one, we collaborated closely with the client to shape the concept and align on designs, fits, and packaging. Once approved, we managed everything in-house—production, logistics, and coordination with all teams involved. With TOKEN2049, timing was everything, so we kept the process tight, fast, and fully on track.
03. Materials and fit
For this drop, we used our signature pieces—comfortable, well-fitted, and made to last. The collection offered both standard and oversized fits to suit a wide range of people. Production was handled in Croatia with our trusted partners.
04. Precision logistics
Pulling off over a 1,500-unit merch drop across countries and timelines meant planning every detail. We split production into batches, managed labeling, and aligned packaging to the event’s guidelines. Shipping was split and staged strategically, with final delivery timed exactly to the TOKEN2049 rollout.
05. A merch moment that worked
The drop did exactly what it needed to: spark visibility, create connection, and elevate the brand. It was a hit — people wore it throughout the event and kept posting about it long after—on social media, in Telegram groups, and in recap posts. It worked because we think like product designers, not promo vendors. We manage the full process, understand Web3 culture, and never take shortcuts. That’s what makes the difference.
Let’s build something your community will love.
Let’s talk. Whether you’re planning for a big event or want to launch your own merch drop, we’re here to help make it happen—with speed, care, and real attention to detail.
